GENTLEPATH360 PRIVACY POLICY

GentlePath360 Privacy Policy Effective Date: September 5, 2026 GentlePath (“GentlePath,” “we,” “us,” or “our”) understands that funeral planning involves highly personal and sensitive information. We are committed to treating the information entrusted to us with care, discretion, and respect. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.gentlepath360.com, communicate with us, submit a planning form, enroll in a service, or otherwise use GentlePath’s services. 1. Information We Collect Depending on how you interact with GentlePath, we may collect: Personal and Contact Information Name, mailing address, email address, and telephone number Names and contact details for family members or authorized representatives Account, enrollment, and service-request information Communication preferences Funeral and Memorial Planning Information Funeral, cremation, burial, memorial, and celebration-of-life preferences Preferred funeral homes, cemeteries, crematories, clergy, venues, and other providers Cultural, personal, or religious preferences Budget considerations and service priorities Emergency contacts and family instructions Information concerning a deceased or expected-to-be-deceased individual Documents or other information voluntarily provided to assist with coordination Please provide only information that is reasonably necessary for the services you request. If you provide information about another person, you represent that you are authorized to provide it for the intended purpose. Transaction Information When you purchase or activate a service, we or our payment-processing provider may collect transaction details, such as the service purchased, payment amount, billing information, and payment status. GentlePath may use third-party payment processors. We generally do not directly store complete bank-account or payment-card credentials submitted through those providers. Website and Device Information When you visit our website, we and our technology providers may automatically collect limited information such as: Internet Protocol address Browser and device type Operating system Pages visited and time spent on the website Referring website General geographic location Cookie and similar technology information Communications We may maintain records of emails, telephone calls, text messages, website inquiries, forms, and other communications with you. Telephone calls will not be recorded unless appropriate notice or consent is provided when required. 2. How We Use Information GentlePath may use information to: Respond to questions and service requests Establish and administer client accounts Document funeral and memorial wishes Coordinate requested services with family representatives and providers Review provider information, schedules, documents, and pricing Communicate updates, deadlines, and service details Process payments and maintain transaction records Provide customer support Improve our website, services, workflows, and planning resources Protect our clients, website, operations, and legal rights Detect or prevent fraud, misuse, or security incidents Meet legal, regulatory, accounting, and recordkeeping obligations Send service-related notices and, where permitted, informational or promotional communications GentlePath will not use confidential planning information for purposes materially unrelated to the services requested without authorization or another lawful basis. 3. How We Disclose Information GentlePath may disclose information in the following circumstances: At Your Direction We may disclose relevant information to individuals or organizations that you authorize, including family representatives, funeral homes, cemeteries, crematories, clergy, florists, transportation companies, venues, attorneys, and other service providers. Service Providers We may engage companies that provide website hosting, data storage, communications, payment processing, document management, analytics, security, customer support, or other operational services. These providers may access information only as reasonably necessary to perform services for GentlePath and subject to applicable contractual obligations. Legal and Safety Requirements We may disclose information when reasonably necessary to: Comply with a law, regulation, subpoena, court order, or lawful government request Protect the rights, property, safety, or security of GentlePath, our clients, or others Investigate suspected fraud, unlawful conduct, or security incidents Establish, exercise, or defend legal claims Business Transactions Information may be disclosed as part of a proposed or completed merger, financing, acquisition, restructuring, sale of assets, or similar business transaction. Where appropriate, the recipient will be required to use the information consistently with applicable privacy obligations. 4. Selling Personal Information GentlePath does not sell personal information for money. GentlePath also does not knowingly sell or share confidential funeral-planning records, family instructions, or memorial preferences for targeted advertising. If our practices change, we will update this Privacy Policy and provide any choices or notices required by applicable law. 5. Vendor Neutrality GentlePath is an independent logistics coordination and family advocacy service. Providing information to a funeral home or another provider at a family’s direction does not transfer the family’s decision-making authority to GentlePath. Families remain free to select or decline any provider, product, or service. Any financial relationship that could reasonably affect a provider recommendation will be disclosed when applicable. 6. Cookies and Analytics Our website may use cookies and similar technologies to operate properly, remember preferences, understand website use, measure performance, and improve the visitor experience. Your browser may allow you to block or delete cookies. Disabling certain cookies may affect website functionality. Where required, we will provide additional choices concerning nonessential cookies or similar tracking technologies. 7. Communications Choices You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us. Even if you opt out of promotional communications, GentlePath may continue to send necessary service, account, payment, security, or legal notices. If you request or consent to text-message communications, message and data rates may apply. You may opt out of nonessential text messages by following the instructions provided in the message. 8. Information Security GentlePath uses reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, email system, electronic transmission, or data-storage system can be guaranteed to be completely secure. Please avoid sending highly sensitive financial, identity, or medical information through unsecured email unless specifically requested and an appropriate secure method is provided. 9. Data Retention We retain information for as long as reasonably necessary to: Provide and document requested services Maintain advance-planning records Complete transactions Resolve disputes Enforce agreements Meet legal, tax, insurance, accounting, and operational obligations Retention periods may vary depending on the type of information, the services requested, client instructions, and applicable legal requirements. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it. 10. Your Privacy Choices Subject to applicable law and appropriate identity verification, you may ask GentlePath to: Confirm whether we maintain personal information about you Provide access to certain personal information Correct inaccurate information Delete certain information Withdraw or modify permission to share information with designated parties Opt out of eligible promotional communications Some requests may be limited by legal, contractual, security, recordkeeping, or operational requirements. We may need to retain certain information after a deletion request, including transaction records or documentation relating to previously provided services. To submit a privacy request, contact us using the information at the end of this policy. 11. Information About Other People Funeral planning often requires a client to provide information about relatives, authorized representatives, providers, or a deceased individual. You should provide only information that you are authorized to share. GentlePath may use that information to perform the coordination services you request. We may verify a person’s identity or authority before releasing planning records or other confidential information. 12. Children’s Privacy GentlePath’s website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website. If we learn that a child has submitted personal information without appropriate authorization, we will take reasonable steps to delete it. A parent or guardian who believes a child has provided information may contact us. 13. Healthcare and Professional Information GentlePath is a logistics coordination and family advocacy service. It is not a healthcare provider, law firm, financial adviser, mental-health provider, or funeral establishment. Information provided directly to GentlePath is not necessarily protected by the same laws that apply to information held by a doctor, hospital, attorney, or other regulated professional. If GentlePath receives information through a healthcare or enterprise partner, additional contractual or legal privacy requirements may apply. 14. Third-Party Websites and Providers Our website may contain links to websites or services operated by funeral providers, payment processors, memorial platforms, healthcare organizations, or other third parties. GentlePath does not control the privacy, security, or information practices of those third parties. Their own privacy policies and terms apply when you use their websites or services. 15. State Privacy Rights Residents of certain states may have additional rights regarding access, correction, deletion, portability, or disclosure of personal information. The availability of these rights depends on applicable law and whether GentlePath is subject to that law. We will not unlawfully discriminate against an individual for exercising an applicable privacy right. 16. Changes to This Privacy Policy GentlePath may update this Privacy Policy as our services, technology, or legal obligations change. The updated policy will be posted on this page with a revised effective date. If we make a material change affecting how previously collected personal information is used, we will provide additional notice when required by law. 17. Contact GentlePath Questions, requests, or concerns regarding this Privacy Policy may be directed to: GentlePath Website: www.gentlepath360.com Email: info@gentlepath360.com